You have the ambition to grow your F&B franchise internationally. What makes the Dutch and Belgian market attractive for your concept and in particular for F&B brands from the DACH region? Why would you, together with Fabbene, take the next step into these two countries?
The biggest advantage is very simple: both countries are small, but very densely populated. With your F&B brand you can quickly achieve a great awareness in a small area. This means less investment for brand awareness in a market of approximately 30 million inhabitants, with a high disposable income. In addition, both Belgium and the Netherlands consist of a multicultural society. The population already knows various cuisines, but because of its open-mindedness it is always open to welcome new tastes and concepts.
In short, the basic ingredients for a successful entry into the market are already present. The next step is for you and Fabbene to come up with and apply the perfect franchise formula. So grab this opportunity and realize together with us your international ambitions within BeNe!